Olaf Kopp

Olaf Kopp is an online marketing expert with more than 15 years of experience in Google Ads, SEO, Content Marketing and one of the pioneers in the field of Generative Engine Optimization (GEO) and Agentic Commerce Optimization (ACO). Olaf Kopp is co-founder, Chief Business Development Officer (CBDO), and Head of SEO & AI Search (GEO) at the online marketing agency Aufgesang GmbH.

Olaf Kopp is an internationally recognized industry expert in semantic Entity based SEO, E-E-A-T, Generative Engine Optimization (GEO), Agentic Commerce Optimization (ACO), AI and search engine technology.. He is the founder of GEO Research Suite, the world's first database of patents and research papers that every SEO should know.

As an author, he writes for national and international trade magazines such as Searchengineland, t3n, Website Boosting, Hubspot Blog, Sistrix Blog, Oncrawl Blog ... . In 2022, he was a top contributor at Search Engine Land.

As a speaker, he has appeared on stages at SMX, SERPConf., SEO Vibes, SEA/SEO World, CMCx, OMT, Digital Bash, and Campixx.

He is the host of the OM Cafe podcast. He is the author of the book “Content Marketing Along the Customer Journey” and co-author of the standard work “The Online Marketing Manager".