Cat Williams

Cat Williams is a transformational clinical hypnotherapist, TEDx and keynote speaker, author, and founder of Building Your Confidence Ltd. She helps people understand subconscious patterns beneath issues such as anxiety, imposter syndrome, burnout, self-doubt, people-pleasing and emotional overwhelm, so they can lead themselves with greater calm, confidence and clarity.

Drawing on years of therapeutic experience, Cat is known for making complex psychological concepts easy to understand through storytelling, humour, neuroscience and metaphor.

Her book The Stallion Mind introduces her rider and stallion metaphor for the conscious and subconscious mind; helping readers understand how people react under stress, fear and pressure, and how emotional regulation and self-awareness can transform confidence, relationships and wellbeing.

Her TEDx talk Your Mind Is A Stallion Learn To Ride It, alongside her speaking and therapy work, has helped audiences rethink mental health, behaviour and human connection in a more compassionate empowering way.

A British Army wife and mother of two Cat is passionate about helping people learn how to lead their stallion instead of being controlled by it.