Tracy Repchuk

Tracy Repchuk is the Founder of the Authority Economy, a 9-time #1 international bestselling author, international speaker, entrepreneur, and creator of Authority Alignment and the Legacy LifeŽ Methodology.

Tracy began her entrepreneurial career in 1985 when she started a software company at age 19. For more than 40 years, her work has spanned major shifts in business and technology, from software and the internet to digital marketing, social media, and artificial intelligence.

Her work today explores the Authority Economy—the emerging business era in which trust is the new currency and authority the competitive advantage. Through her writing and frameworks, she examines how experienced entrepreneurs and leaders can transform expertise into trusted authority capital and adapt to changing buyer expectations in the Age of AI.

Tracy is a Wiley-published author whose work has been featured in Forbes more than 27 times. She has appeared on ABC, NBC, CBS, and FOX, spoken in more than 45 countries, and appeared in three motivational films. Her contributions to business and leadership have also been recognized by the White House, President Obama, the U.S. Senate, and State Assembly.

Her work focuses on the intersection of entrepreneurship, technology, authority, trust, leadership, and business transformation, with a larger mission of helping leaders turn expertise into authority, authority into impact, and success into a Legacy LifeŽ.