Jim Sterne

Jim Sterne sold business computers to companies that had not yet owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association about digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI. His 13 books on Internet marketing include “Artificial Intelligence for Marketing: Practical Applications” (2017) and, “The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI” (2025)

Sterne’s Marketing Analytics Summit has been running since 2002, and he spent 20 years running the Digital Analytics Association. Sterne is on the Board of Directors of the Better Business Bureau, and the Editorial Board of the Applied Marketing Analytics peer-reviewed journal. Sterne’s TEDx talk is about leveraging generative AI as a catalyst for innovation. His company, Coastal Intelligence guides organizations adopt AI capabilities.