Gavin Allanwood

As university teachers, we wrote this book to help students to get started in UX Design.

The book's content was developed and refined over a number of years, with the benefit of feedback and suggestions from our students and readership. We know that the book helps students to:

- develop the mindset and skills necessary to become a successful User Experience Designer

- understand roles in UX Design teams

- talk the language of UX Design

- recognise the importance of user research

- craft products and services that users really love

- build the knowledge and skills needed for their chosen role

- apply theory and practice to create much better performing designs

It is an essential read for students learning about the design and development of digital products and services.

We hope that you enjoy the book.

Learning resources and additional material can be found at the books companion website:

https://uxdesign.live