Axel Tracy

"My mission is to put academic accounting & finance knowledge, as simply & efficiently as possible, in the hands of businesspeople, investors, students and anyone else willing to improve their levels of financial literacy and money management skills."

Axel Tracy is a Bachelor of Business graduate (Accounting major) from the University of Technology, Sydney (UTS) and has also been educated at the University of New England (UNE) and the Australian National University (ANU). Beyond university studies, he has Passed the Level 1 CFA Exam on his first attempt and has a Graduate Certificate in Financial Planning.

From 2011 till 2014 he was employed by UTS to run PASS Sessions for the 2nd-year accounting subjects Accounting Standards & Regulations, and Accounting for Business Combinations. This involved teaching undergraduate accounting students in subjects with high failure rates. Accounting Standards and Regulations is a financial accounting subject that involves Australia's current implementation of the International Financial Reporting Standards. Accounting for Business Combinations is another financial accounting subject that involves the accounting of corporate groups and their mergers, acquisitions, subsidiaries, joint ventures and associates. After winning a CPA Merit Award at UNE, Axel has was hired by the university to be a one-on-one tutor in the 3rd year subject of Auditing, within their International Office.

His passion for financial markets has led his self-directed study as well as his studies at the CFA Institute and his Financial Planning qualification. While first employed in the financial services sector as a teenager, he did not begin his own investing journey until 2005 when he was 24.

Axel currently lives in Canberra, Australia's capital city.

Axel has said "I want to share the accounting and finance knowledge that I have learned since 2003, and make it more accessible than what is has historically been.

I greatly enjoy teaching and helping others see the beauty of accounting and finance.

I love accounting and finance...and I want you to feel the same way too!

And if I can't get you to love them, then I want my books to help you take those initial steps in your knowledge journey, so you can be armed with techniques and tools that will set you above the pack."

Here are some select excerpts of Amazon Reviews of Axel's books:

Ratio Analysis Fundamentals:

"Nicely Done Analysis of the Top Ratios" - John Y.

"So glad I discovered this eBook." - Ken H.

"I love it. Very nice and clear. The language used was easy to understand, concise and to the point. I am very happy I got it. I will recommended to anyone." - Samuel S.

Balance Sheet Basics:

"This was a good quick read that refreshed what I had learned in school. Anybody with a curios mind about accounting would like to read it. It didn't take much time to read and was informative. I liked it." - Larry H.

Income Statement Basics:

"I've always had some difficulty explaining the financial statements and their relationship in terms that a "non-finance" person could understand. In many instances, I'd get too detailed and I could see that I was loosing my audience. This book helps bridge that gap." - R. N. C.

"The purpose of this book is not to give you all the detailed information about the income statement but instead provide you with short instructions how each line of income statement is connected to each other and meaning of those lines. Considering that, I would say that book meets up perfectly what is promises." - Tommy

331 Great Quotes for Entrepreneurs:

"Well written, good variety. Very inspiring. You Will Use over and over, more than I expected. Will refer it to my friends." - Anon.