Ged Carroll

I am a marketer. I started off my agency career in communications. I have worked with agencies, helping them develop successful new business pitches.

I have worked on brand marketing for a number of brands including:

ABB

BMW

Bordeaux Wine marketing board (CIVB)

Coca-Cola

Huawei (consumer devices and business-to-business product ranges)

Merck

Mandarin Oriental

New Balance (football)

Novartis

NSPCC

Oakley

Procter & Gamble (SK-II)

Sony (PlayStation and Mobile at different times)

The National Lottery

Unilever (Dove and Family Brands)

Yahoo! – back when it meant something

I’ve done this work in the UK and Hong Kong. I focused on how brands present themselves through different channels from television adverts, cinema adverts, QR codes on trams, events, websites, Chinese and western social media networks.

As part of this process I developed teams and talent to do the work. These team members have gone on to hold senior roles at Edelman, Golin, Landor, Uber and MSLGroup. Together we won work from start-up and well known brands.