Joanne M. Smith

Joanne Smith spent 20 years driving profitability from a variety of business, marketing, and pricing leadership roles inside DuPont. As the Corporate Director of Marketing and Pricing in DuPont, she headed a highly innovative pricing team that influenced senior leaders including those in the marketing and sales organizations to adopt new market-based approaches.

Currently, she runs Price to Profits Consulting (www.price2profits.com), which assists B2B companies in transforming their pricing performance to enhance long-term profitability. Joanne resides in Avondale, Pennsylvania.