Francis Srun

“For over 18 years, since I had the extraordinary chance joining the Luxury Industry, I keep asking myself “why?” and “how?”. Why do customers buy Luxury and how to influence effectively? There is a complex decision making process to understand, and to work on!”

With over 25 years Retail Experience, spanning both high-end Luxury Sales and Marketing, with power houses like Piaget, Ralph Lauren, and Boucheron but also world-class distributors French Hypermarket Carrefour and newsstands Relay, Francis Srun is a recognised expert in retail sales.

In 2013, he published “Vendre Le Luxe”, the first book even written in French about selling Luxury, presenting selling techniques and customer psychology. He is a regular speaker on luxury customer issues. It's published with French leading publishing house EYROLLES. it met an immediate success with a second edition already published.

in 2017, he published "Luxury Selling", Lessons from the World of Luxury in selling High Quality goods and services to high value clients. Luxury Selling is the first book explaining the buying process and also giving real examples with concrete dialogues and effective selling techniques. It's published in hard-cover version with world-class publisher Palgrave (Springer group).

Fluent in French, English and Chinese, Mr Srun’s international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. He has extensive knowledge about Asian and Chinese consumers in particular.

Francis Srun majored in Business Administration at Kedge Business School (Bordeaux, France) and is a Swiss Certified Professional Trainer. He is currently based in London and advice different Luxury and retail brands in France, United Kingdom and China with his operational consulting office, RETAIL PERFORMANCE.