R. James Breiding (*1958) is the founder and owner of Naissance Capital, a Zurich investment firm. He qualified as a Chartered Accountant and worked initially as a Senior Manager at Price Waterhouse Coopers, then as a Director of Rothschild Corporate Finance and Vice President of Bank Julius Baer. He holds Master Degrees from IMD Lausanne and the Harvard Kennedy School. For several years he wrote for the „Economist“ on the Swiss Economy and holds American as well as the Swiss citizenship. His contributions to this book have been supported by a fellowship from Harvard University.