Kirby Wadsworth

With over 20 years in executive marketing roles, Kirby has led the transition from traditional outbound to content-driven inbound marketing for both global public companies and private start-ups. His work has created billions of dollars in new market opportunities, defined a quantifiable model for marketing return on investment, and helped pioneer the role of online communities in providing sustainable competitive advantage. He serves as an Adjunct Lecturer at the Olin Graduate School of Business, Babson College, and the Sawyer Business School, Suffolk University. Kirby holds an MBA from the J.L. Kellogg Graduate school of Management at Northwestern University, and BS in Information Systems from Northeastern University. He lives in the Boston suburbs with his wife and four children.