Lawrence S. Maisel

Larry Maisel is President of DecisionVu Group, Inc., a management consultancy specializing in Corporate Performance Management, Financial Management, and IT Value Management. He is a seasoned business executive who has successfully demonstrated abilities to provide leadership in Strategy and Financial Management, and Information Technology with numerous experiences in Financial Services, Insurance, Communications and Media, and Pharmaceuticals industries with global organizations including MetLife, TIAA-CREF, Citigroup, JPMChase, GE, XL Capital, Bristol-Myers Squibb, Pfizer, Merck, NBC, News Corp/Fox Entertainment, and many other Global 1000 industrial and financial service companies.

He has assisted numerous clients and senior level executives in designing and implementing in-depth performance management systems including Balanced Scorecards and business analytics.

Larry has held senior executive positions at Oracle/PeopleSoft, Balanced Scorecard Collaborative, and as Executive Partner in Charge of KPMG Consulting’s Strategy and Financial Management Consulting Practice. He has also held management positions including CEO and CFO.

Larry co-created with Drs. Kaplan and Norton, the Balanced Scorecard Approach, co-authored with Drs. Kaplan and Cooper Implementing Activity-Based Cost Management: Moving from Analysis to Action, authored Performance Measurement: The Balanced Scorecard Approach, was former Editor-in-Chief of Warren Gorham & Lamont’s Corporate Finance Network and Journal of Cost Management, and member of editorial advisory board of Journal of Strategic Performance Measures and a frequent contributing writer to Business Finance Magazine.

He was an Adjunct Professor at Columbia University’s Graduate Business School where he taught courses on strategy and performance management and was a guest lecturer at Northwestern University’s J.L. Kellogg Graduate School of Management. He has also developed and delivered numerous training programs for private, public, and professional organizations.

Larry is a CPA and holds a BA in Economics from New York University and an MBA in Corporate Financial Management from Pace University and can be contacted at: LMaisel@DecisionVu.com