Nir Eyal

NIR EYAL is a globally recognized authority on behavior change and human potential. His research-backed frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business, Nir has collaborated with leaders and organizations worldwide to improve performance through behavior design.

He is the author of the international bestsellers Hooked, Indistractable, and Beyond Belief, which have sold over one million copies in more than 30 languages. His books have earned numerous accolades and have been celebrated by Amazon and Goodreads as among the best in business and personal development.

As a seasoned entrepreneur, Nir has founded and sold multiple companies. He now advises and invests in pioneering organizations that apply his research in real-world settings. For over 25 years, he has worked alongside his wife and business partner, Julie Li.