Attila Pohlmann came to Honolulu in 2004 after receiving his Bachelor of Arts in Computer Science in Economics and Marketing from the University of Applied Sciences Bielefeld in Germany. After working in the real estate industry for a few years, he started a luxury property photography business. Attila received his Ph.D. in the marketing program at the Shidler College of Business at the University of Hawai`i at Mānoa. His research focuses on the social identities of men and gendered consumption practices. He teaches marketing related courses in the Fashion Design and Merchandising program at the University of Hawai`i, Mānoa.