Javier Otaduy

Javier Otaduy is a writer, consultant, and observer of human behavior. His work moves between fiction narrative, lyrical exploration, and business essays, maintaining a constant interest in understanding the motivations behind human actions and relationships.

In the realm of fiction and contemplative literature, he is the author of the novels Un mundo binario, El pasajero imaginario, and La colina suspendida, the satirical short story book ¡Qué necesidad! Mercarrelatos de la vida cotidiana, and the prose poetry volumes Placeres Nimios and Mi pequeño volcán.

As a strategy and marketing specialist, he has channeled his experience in market and consumer insights through books such as Brand Genome, Casi Imperceptible, Brand Sketching, and La Hora Feliz, in addition to co-authoring the trends book #Efecto Mezcal.

Javier has participated as a speaker in congresses and various professional forums. In his free time, he enjoys reading literature, listening to music (mainly jazz & rock), running, and baking different types of bread.