Brian Sooy

Brian Sooy is an accomplished design professional with over four decades of expertise in branding, marketing, and strategy. Brian is the marketing director of Gorjanc Home Services, a family-owned and operated independent home services company serving Northeast Ohio homeowners with residential heating, cooling, plumbing, and electrical services.

He is also the founder of Aespire, a marketing agency that specializes in home services marketing.

Brian is certified in Brand Strategy and the StoryBrand framework. He is a trusted advisor, guiding business leaders through a proven framework to transform service companies from commodities to the market leader.

He is a regular guest on podcasts, including "Home Service Expert with Tommy Mello" and Contractor Commerce's "Change Your Filter."

He regularly advises service business owners and leaders on brand relevance, marketing, and communications principles that help them align their business and brand for sustainable competitive advantage.