Lukas Parker
Lukas Parker is an Associate Professor in the School of Media and Communication at RMIT University. He is a social marketing and advertising scholar whose research sits at the nexus of behaviour change, communicating health and digital advertising. Leading teams of researchers, his research addresses pressing social problems related to health and sustainability.
Popular items by Lukas Parker
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Social Marketing and Behaviour Change: Models, Theory and Applications
Brennan, Linda; Binney, Wayne; Parker, Lukas; Aleti, Torgeir; Nguyen, Dang
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Social Marketing and Advertising in the Age of Social Media (New Horizons in Marketing series)
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Global Advertising Practice in a Borderless World (Routledge Studies in International Business and the World Economy)
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The Routledge Companion to Marketing and Society (Routledge Companions in Marketing, Advertising and Communication)
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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice
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