Coreen Sol, CFA, is a portfolio manager, behavioural finance expert, and author dedicated to helping people make better financial decisions by understanding the psychology behind them. With more than three decades of investment experience, she manages discretionary portfolios for Canadian families while challenging many of the assumptions that drive costly financial mistakes. She is the author of Practically Investing and Unbiased Investor, where she combines evidence-based research with practical strategies that readers can apply immediately.
A former adjunct professor of behavioural finance, Coreen is passionate about making complex financial concepts accessible through clear storytelling and real-world examples. Her work focuses on reducing behavioural biases, improving financial well-being, and helping people build greater confidence in the decisions that shape their lives—both financially and beyond.