Jerry M. Lujan

Jerry Lujan is the author of “Win on Purpose: Finding A Better Way and Sharing It!”

A veteran of the insurance industry for over 30 years, Jerry’s experience covers a wide spectrum of positions, from CSR to sales producer, and eventually owner of one of the largest independently owned insurance agencies in the southwest.

Jerry was able to grow his personal book of business to over $3 million in revenue utilizing the same methods and strategies that he coaches in his programs and his book.

Recognized as one of “The Top 25 Most Innovative Agents in America,” Jerry now shares his entire business building formula with insurance producers and top level sales professionals.

Jerry has also created the Elevation180 insurance sales training program. This step-by-step method delivers industry-leading results to sales professionals. This is found on his company website at Elevation180.com.

In his book “Win on Purpose: Finding A Better Way and Sharing It”, Jerry takes you through stories that demonstrate the power of understanding what contributes to the success of professionals and how to achieve it as well as what gets in the way and holds them back.

Jerry’s book “Win on Purpose: Finding A Better Way and Sharing It!” aims to share the lessons he’s learned along the way of transforming his life and sales career to heights he’d not imagined.

Jerry’s number one goal is transforming the insurance industry by creating a billion dollar impact on new business sales, and change the way that producers create success throughout the insurance industry.