Roberta J. Newman is a cultural historian with a focus on the relationship between sports and advertising. Though never a Dodger's fan, this Brooklyn-born writer holds degrees from New York University, Parsons School of Design and the University of Chicago. Her writing has appeared in publications such as NINE: A Journal of Baseball History and Culture as well as in a selection edited volumes dealing with sports history and culture. In addition to sports and advertising, she is obsessed with the history of her "home town," especially its seedier elements. She teaches at New York University.