Tony Bodoh

Tony Bodoh is the creator of the THX (Transformational Human Experience) framework — an integrated model drawing from behavioral economics, positive psychology, and human systems thinking that maps how humans move from utility to agency to flourishing to admiration.

Over 25 years he has worked at every level of that problem — decoding the voice of the customer at Gaylord Hotels, consulting to Fortune 150 companies on customer experience, and now serving as Strategy Architect at DiMassimo Goldstein, where he helps brands close the distance between what they offer and what humans actually need.

He is the co-author of four #1 Amazon bestselling books on customer experience and leadership. His ongoing work lives at Transform The HX on Substack — 600+ essays applying the THX framework to culture, leadership, brand strategy, and what it means to live well.

He lives in Asheville, North Carolina.