Innovation is rarely successful when it is haphazard and unplanned - essentially a reactive game of chance. Organizations that consistently steal market share and delight their customers do so because they have a methodical and specific approach to analyzing their environment, identifying ways to change the game, and driving growth and adjustments to capture the advantage. And it all starts with the customer. My passion is helping enterprise leaders and managers build their innovation approach - and embedding it in their organization to make success infinitely more probable.