Richard Mosley

Richard Mosley is widely recognised as one of the leading world authorities on employer brand development and management. His thinking draws on over 25 years experience in both brand management and HR consulting. Richard has led major employer brand development projects for many leading global employers including: BP, Coca-Cola, Ferrero, GSK, HSBC, LEGO, L’Oreal, PepsiCo, Santander, Unilever and the World Food Program. This has involved a significant focus on core values, employee engagement and culture change as well as the more externally focused dimensions of external reputation and talent attraction. He wrote the first book to be published on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), both published by Wiley. His latest book ‘Employer Branding for Dummies’ (from the official best selling range) was published in January 2017. Richard is a regular key note speaker and chairman at employer brand events around the world, and his work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Economic Times of India