Jean-Eric Pelet
Jean-Eric (PhD marketing, MBA Systèmes d’Information, BA (Hons) de Publicité), professeur assistant en gestion, travaille sur les problèmes liés au comportement des consommateurs lorsqu'ils utilisent un site Web ou tout autre système d'information (e-learning, gestion des connaissances, plates-formes de commerce électronique). Ses travaux portent sur l'interface et comment celle-ci peut affecter le comportement de l’utilisateur.
Son travail a été publié dans des revues internationales (European Journal of Information Systems, Systèmes d’Information et Management, Information and Management, International Journal of Wine and Business Research, International Journal of Internet Marketing and Advertising etc).
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E-commerce - Comment concevoir, réaliser et piloter votre site: Comment concevoir, réaliser et piloter votre site
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Aide-mémoire - Communication digitale
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-business Research)
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User Behavior in Ubiquitous Online Environments (Advances in Human and Social Aspects of Technology)
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Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
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E-Learning 2.0 Technologies and Web Applications in Higher Education (Advances in Higher Education and Professional Development (Ahepd))
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