Alexander Graf

Alexander Graf is a well-known German e-commerce entrepreneur. He was senior advisor for the Otto Group Board and went on to set up his own e-commerce businesses. In his role as an advisor to leading European companies, he regularly works on state-of-the-art digital projects and operational challenges in management decision making. This book is partly a development of his popular blog www.kassenzone.de and a manifesto for his current focus, Spryker Systems, an enterprise software company based in Berlin.