Don Potter

Don Potter is a 45-year ad agency veteran. He was responsible for a number of award-winning campaigns and worked with companies such as General Foods, Clorox, H.J. Heinz, Lever Bros., Sunkist, Pepperidge Farm, and Toyota.

In 1985, Potter founded what became one of LA's leading independent ad agencies and served as president and CEO for 18 years. He has written extensively about marketing and advertising issues, has been a frequent speaker at business conventions and seminars as well as an instructor at leading universities.

Potter is the author of an acclaimed marketing book, The 50+ Boomer: Your Key to 76 Million Consumers. He has also written 12 mystery/thrillers, including three collections of short stories. Several of his novels utilize Madison Avenue as a backdrop while others draw on Potter's travels around the world.