Stefan Hoffmann
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Consumer Behavior: Understanding Consumers- Designing Marketing Activities
Hoffmann, Stefan; Akbar, Payam
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Konsumentenverhalten: Konsumenten verstehen - Marketingmaßnahmen gestalten (German Edition)
Hoffmann, Stefan
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Marketing-Forschung: Grundlagen der Datenerhebung und Datenauswertung
Hoffmann, Stefan; Wünschmann, Stefan; Franck, Anja; Schwarz, Uta; Soyez, Katja
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Consumer Behavior: Understanding Consumers– Designing Marketing Activities
Hoffmann, Stefan; Akbar, Payam
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Psychische Distanz und Attribution: Bewertung von Erfolg und Misserfolg international agierender Unternehmen (German Edition)
Fahrig, Katja; Hoffmann, Stefan
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten (German Edition)
Hoffmann, Stefan; Akbar, Payam
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten (German Edition)
Hoffmann, Stefan; Akbar, Payam
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Professionelles Guerilla-Marketing: Grundlagen - Instrumente - Controlling (German Edition)
Hutter, Katharina; Hoffmann, Stefan
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