Wouter Boon

Wouter Boon (1975) started his career as a lawyer, but already after a few years changed it into being a brand strategist. The drive to write 'Defining Creativity' came from his surprise that no one in the creative industry could tell him what creativity exactly was. He turned it into his mission to explain the somewhat vague concept in plain language. Since the publication of his book Wouter has been speaking about creativity at organizations and educations around the world - among which NYU, Columbia University and TEDxBostonUniversity. Wouter is also a lecturer at the School of the Arts Utrecht (HKU) and blogs about the topic on a regular basis - you can follow his thoughts on definingcreativity.com.