Christopher (Chris) Nash, co-author of the book Connect, is a curiosity-driven analog and digital marketer who frequently hangs out at the corner of business and technology. Over the course of his business career, he has advised numerous brands on digital marketing adoption challenges, cofounded a marketing automation company, grown a successful independent consulting business, and traversed the international business arena. In his current role as senior business optimization consultant at Sitecore, Chris advises customers on strategies and tactics for creating connected customer experiences that produce positive business outcomes. Previously, Chris has held marketing management and digital marketing communications roles at several companies in the United States and Europe, ranging from a Fortune 500 company to technology start-ups.