Fabio Lalli

Fabio Lalli is an entrepreneur, consultant, and author with over 25 years of experience in digital innovation and technology transformation. Founder of ICONICO and MTVRS, he has built his career in the IT sector with a strong focus on AI, blockchain, and spatial computing. In 2011, he co-founded IQUII, a digital marketing and mobile development firm later acquired by the Be Group (now Eng). Currently, through ICONICO, he supports startups and companies in growth, product development, and go-to-market strategies.

He is the author of several books, including Sport Digital Transformation and Spatial Shift. His latest publication, L’AI non è quello che pensi (“AI is Not What You Think”), is a 50-question-and-answer guide aimed at debunking myths, addressing common doubts, and clarifying the technical, social, and ethical aspects of artificial intelligence. Alongside his entrepreneurial career, Fabio is a lecturer and speaker at various master’s programs and conferences on sports management, technology, customer experience and engagement, innovation and business models, digital marketing, retail technology, and AI applied to gaming and fashion retail.