Andrew Rohm

Andrew J. Rohm earned his B.S. in Aerospace Engineering from the University of Michigan and his Ph.D. in Marketing from the University of Massachusetts Amherst and is currently Associate Professor and Co-Director of Loyola Marymount University’s M-School, an innovative program designed to transform undergraduate education in the fields of interactive marketing and new media. Professor Rohm develops and teaches courses related to advertising, branding, media and marketing analytics, and social media. His research examines consumer usage and acceptance of new media as well as firms’ use of mobile and social media marketing strategies. He has published in scholarly and managerial publications such as the Journal of Marketing, Journal of Interactive Marketing, Journal of Advertising, Journal of Consumer Behavior, Journal of Business Research, Marketing Management, Journal of Research in Interactive Marketing, and MIT’s Sloan Management Review (among others). He can be reached at andrew.rohm@lmu.edu