David Lambert

David started his first business, a digital consulting firm in England, in 1990. Five years later, he moved to Hong Kong and joined PwC. There he held positions as Director of Business Development, Director of Marketing and finally head of PwC's Leadership Academy.

In 2007, after writing Smarter Selling with his good friend Keith Dugdale, he set-up IOWEU International with Keith, to promote training and coaching based on the tools and approaches in the Smarter Selling book.

In the years since, David has worked across industries and across the globe, helping leading organizations grow their relationship capital and their businesses, through applying Smarter Selling to their key business relationships.

David continues to lead IOWEU International and The Relationship Capital Academy, bringing Smarter Selling's mould-breaking approaches to new audiences through digital learning.