Lars Birkholm Petersen

Lars Birkholm Petersen is a senior strategist committed to helping organizations adapt to customer needs by providing strategy and guidance for creating connected customer experiences using innovative technology.

Lars has many years’ experience with strategy, marketing, digital analytics and optimization. He has consulted with hundreds of organizations to improve their use of technology in connecting with their customers.

Today Lars manages the Sitecore Business Optimization Services (SBOS) Global team of consultants. SBOS helps customers own the experience across the different channels their customers use, by working closely with Sitecore Solution Partners.