Eric Morrison is an author, entrepreneur, fitness enthusiast, and lifelong musician on a mission to free people from food addiction and help them reclaim their health.
While Eric has authored multiple books in his successful Frustrated Guitarist series, his true passion lies in solving one of modern society's biggest health crises: our destructive relationship with food.
His upcoming release, Gluten, Sugar, Starch: Beyond Paleo, Keto and Carnivore – Real Food. Zero Restrictions, Complete Transformation. Revised and Expanded Edition (November 20, 2025), is a complete rewrite and major expansion of his 2016 book Gluten, Sugar, Starch: How to Free Yourself from the Food Addictions That Are Ravaging Your Health and Keeping You Fat, a Paleo Approach. While the original explored Paleo to keto diets, this new edition goes much deeper—incorporating nearly a decade of additional research into the lion diet, carnivore diet variations, keto-carnivore approaches, and more.
Eric's story is one of transformation. Once overweight and trapped in a cycle of cravings and frustration, he discovered that the problem wasn't willpower — it was the food itself. His approach is straightforward: no gimmicks, no restrictive meal plans, no counting calories. Just honest guidance based on how your body actually works, what it truly needs, and why modern processed foods have hijacked your health.
If you're tired of fighting cravings, struggling with your weight, or simply want to feel energized and healthy again, Eric's approach offers a clear path forward — one based on freedom, not deprivation.