Robert W. Palmatier
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Marketing Strategy: Based on First Principles and Data Analytics
Palmatier, Robert W.; Sridhar, Shrihari
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The Intelligent Marketer’s Guide to Data Privacy: The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D.
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Marketing: Based on First Principles
Palmatier, Robert W.; Crecelius, Andrew
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BLOOMSBURY MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
J. Andrew Petersen,Frank Germann,Robert W. Palmatier
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
Palmatier, Robert; Steinhoff, Lena
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Marketing Channel Strategy: An Omni-Channel Approach
Palmatier, Robert; Stern, Louis W.; El-Ansary, Adel I.
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Marketing Strategy: Based on First Principles and Data Analytics
Palmatier, Robert; Sridhar, Shrihari
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