Marge Laney

Marge Laney is recognized globally as the retail industry’s leading authority on apparel fitting rooms. She is President and CEO of Alert Tech, providing fitting room technology for major retailers to increase sales where the buying decision happens—inside the fitting room. Laney is an expert advisor and member of the Brain Trust for RetailWire.com, the industry’s premier online discussion forum. As a retail consultant to the biggest retailers in the world since 1990, she understands fitting rooms from the inside out. A self-described ‘Jersey girl,’ Laney makes her home in Houston, Texas. Fit Happens: Analog Buying in a Digital World is her first book.