Peter Smith

Peter Smith is the author of three books: The Sales Minute - 101 Tips for Retail Salespeople, Hiring Squirrels - 12 Essential Questions To Uncover Great Retail Sales Talent and Sell Something - Principles and Perspectives for Engaged Retail Salespeople. Hiring Squirrels was rated by Book Authority among the "Best Hiring Books of all time" and Sell Something was rated amongst the "Best Retail Books of all time." Smith is a columnist for National Jeweler and The Jewelry Book, where he writes about the retail experience, branding, sales personnel and the consumer experience. Smith is a frequent keynote speaker at national and regional trade-shows and events. He currently resides in the Boston area with his family.