Peter Smith

Peter Smith is the author of four books: Essentially Human, On Sales and Salespeople, The Sales Minute - 101 Tips for Retail Salespeople, Hiring Squirrels - 12 Essential Questions To Uncover Great Retail Sales Talent and Sell Something - Principles and Perspectives for Engaged Retail Salespeople. Hiring Squirrels was rated by Book Authority among the "Best Hiring Books of all time" and Sell Something was rated amongst the "Best Retail Books of all time." Smith is a columnist for National Jeweler, INSTORE and The Jewelry Book, where he writes about the retail experience, branding, sales personnel and the consumer experience. Smith is a principal partner at The Retail Smiths, a consulting company for retailers and vendors in the jewelry space. He also teaches Sales Masterclasses for luxury retail and is a frequent keynote speaker at national and regional tradeshows and events. He currently resides in the Boston area with his family.