Mike Grigsby

Mike Grigsby has been in marketing analytics for nearly three decades. He has done analytics at Dell, HP, Sprint, the Gap and now as a consultant at Targetbase. His PhD is in marketing science, he has taught marketing analytics at UTD, UD, St Edwards, etc. He has published in both academic and trade journals. He has led seminars at conferences at DMA, NCDM, etc. MARKETING ANALYTICS is his first book. It was so much fun he is now at work on the follow up, ADVANCED RETAIL ANALYTICS. Link to him on LinkedIn, follow on Twitter, read blog at marketingscience.biz.