Steve Shu

Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He serves as a Managing Principal at Digital Nudging Tech, a behavioral economics consultancy and innovation firm. Steve has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. He is also a Visiting Lecturer at the Cornell Dyson School of Applied Economics & Management.

Steve has a PhD from City, University of London, an MBA from the University of Chicago, and both an MEng and BS in Electrical Engineering from Cornell University.

Steve has put his decades of experience into his books, Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.