Richard Gerstman

Richard Gerstman is chairman emeritus of Interbrand US, one of the world's leading brand consultancies. An industrial designer, Gerstman worked for consulting firms in Sweden and Norway before returning to New York.

He formed Gerstman+Meyers with designer Herbert Meyers in New York in 1970. The firm, specializing in brand identity, package design and environmental interiors, has helped hundreds of international corporate clients -- including Johnson & Johnson, Kellogg’s, Maxell, Heinz and Procter&Gamble -- achieve leadership positions in their categories. In 1996, Gerstman+Meyers became part of Interbrand, an Omnicom Group company.

Richard Gerstman is also a co-founder of BrandWizard, for brand and production resource management. He has won numerous design awards, holds several design and utility patents and is a frequent lecturer on design and marketing issues.

He has contributed ongoing articles to Brand Marketing and has been interviewed on television and radio, including CNBC, MSNBC and The Leonard Lopate Show on PBS.

Richard Gerstman and Herb Meyers co-authored three books published by Palgrave Macmillan: "Branding @ the digital age" (2002) a look at the future of branding on the internet; "The Visionary Package" (2005), a look at how retail developments and the internet will affect brands and packaging in the next ten years; and "CREATIVITY- Unconventional Wisdom from 20 Accomplished Minds" (2007), based on interviews with twenty well-known authors, directors, artists and business people -- how their creative activities made them successful and how each of them approaches the creative process. He also co-authored "Business Ours" (2012) about building your own consulting business, and wrote "Scandinavia in 1962" (2015) about his work in Sweden and Norway.