Nick Craig

Nick Craig is President and Founder of the Core Leadership Institute (CLI) and a leading voice in purpose-driven and authentic leadership.

He developed CLI's Purpose to Impact® methodology and has worked with 25,000+ leaders at Unilever, GE, LEGO Group, Ben & Jerry's, and West Point over 20+ years.

His 2018 book Leading from Purpose (Hachette, foreword by Brené Brown) and co-authored works include The Discover Your True North Fieldbook (2015, with Bill George & Scott Snook) and a 2014 HBR article with Scott Snook.

CLI's work with Unilever CEO Paul Polman is documented in an HBS case study (2013).