Constant Berkhout

Constant Berkhout is a passionate practitioner of retail marketing and shopper psychology. He obtained a Master of Science in Economics Cum Laude with a major in Marketing at the University of Groningen in the Netherlands. His curiosity and career took him across the world to live in Argentina, Belgium, the UK and the USA.

Through his own agency Fusion Strategy & Retail, Constant works with retailers and suppliers in Europe, North America, the Middle East and Asia including Aldi, Conagra Brands, Danone, GrandVision, Heineken, JDE, Migros, SPAR International and Sonos. Most of the assignments focus on retail format development, category management strategy, data analytics and shopper marketing. Before setting up his own agency, he held commercial, insights and transformation roles at Ahold Delhaize, Kraft, P&G and PepsiCo.

Constant published over 100 articles about retail marketing, shopper psychology, data analytics and business transformation. He is the author of the books Retail Marketing Strategy: Delivering Shopper Delight (2016), Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience (2019 - available in English, Chinese and Portuguese) and The Retail Innovation Toolkit: 42 Category Management Tools for Growth (2021).

In his free time he loves reading and travelling, and although he was a passionate handball player in the past, most of his time on the sports field is now spent watching his children play soccer and basketball.