Jerry Allen

As a serial entrepreneur, I understand the challenges in setting up, or growing your own business. It can be a lonely, stress-ridden journey. But it doesn't have to be like this. I wrote this book, with an additional video course published on Udemy to guide entrepreneurs who have a great business idea to set up their new business and make it happen. Benefit from my experience to make your business a runaway success.

The book is provides the key elements of starting or building a business. A step by step guide. Even established entrepreneurs have commented on how useful it has been. Whatever stage you are in your business, you will find something valuable.

Jerry Allen is Assistant Director of the Centre for Innovation, Imagination and Inspiration at the University of Greenwich in London. Jerry has 25 years experience starting new business ventures, supporting hundreds of graduate entrepreneurs, mentoring early stage ventures and encouraging innovation. He is an active researcher, writer and broadcaster.