Lars Jacob Tynes Pedersen

I am an Associate Professor at the Department of Accounting, Auditing and Law at NHH Norwegian School of Economics. I do research on Corporate Sustainability, Business Model Innovation, Behavioral Finance and whatever else seems exciting at the time. My research is published in journals such as Management Science and Journal of Business Ethics and by publishers such as Edward Elgar and Wiley.

I am affiliated with several research projects and programs. I lead the sub-project "Sustainable Business Models" at CSI Center for Service Innovation at NHH Norwegian School of Economics. I am also the co-pilot of the research project "Field Experiments on Financial Decision Making", which is funded by the Financial Market Fund (with Trond Døskeland, who is formally the project leader).

Visit my joint website www.JorgensenPedersen.no (with Sveinung Jørgensen), which is updated regularly with information about various activities - research, teaching, public speaking and the like. Here is my NHH home page. If you're proficient in communicating with less than 140 characters, you'll also find me on Twitter (http://twitter.com/LJTPedersen).