Daryl Weber

Daryl Weber is author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands which explores the unconscious side of brands in a way that's inspiring for creative marketers.

Daryl is a branding consultant and speaker whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Pampers, and many more. He was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company's global billion-dollar brands. Prior to that, he was a Director of Strategy at Redscout - a boutique brand and innovation consultancy.

Daryl has a BA in psychology from Columbia University and resides in Atlanta with his wife, Jennifer, and son, Avi. You can follow him on Twitter @BrandedCortex.

See more at www.daryl-weber.com