Nick Asbury is a creative writer, corporate purpose critic, poet, songsmith, humorist, and one half of Asbury & Asbury UK. Works include The Road to Hell (a critique of the corporate purpose movement), Perpetual Disappointments Diary (a demotivational journal of despair), A Smile in the Mind (2016 version co-authored with Greg Quinton), Realtime Notes (3.5 years of fast poems described by critic John Self as 'the best chronicle of the 21st century), and appearances in books including The Copy Book: How some of the best advertising writers in the world write their advertising.