Dan Hanover

Dan Hanover runs the largest information resource on experiential marketing in the world and was once called “the world’s foremost expert on experiential marketing” by the CMO of The Coca-Cola Co. He is a trusted, high-energy expert on the fastest-growing form of marketing: experiential marketing.

He has trained some of the most-respected corporate marketing teams—including Intel, Procter & Gamble, Cisco, Bank of America, Toyota, R.J. Reynolds, Microsoft, Coca-Cola, IBM, General Motors, Anheuser-Busch, Best Buy, Oracle, Kraft, 3M and Boeing—on the power of experiential marketing. And he’s spoken on experiential marketing at conferences around the world to audiences ranging from 25 to 2,500. Although he is best known as the face of one of his magazines, conferences or web sites, he is most often seen walking through the lobbies of many of Corporate America’s greatest brands or stepping off stage at conferences around the globe.

Over 20 years, he has has led award‐winning content teams at some of the most respected media companies in the world. and is a recognized global authority on the advertising industry, promotion category, retail sector, licensing arena, entertainment category, and the experiential marketing industry. He is the founding editor‐in‐chief of Event Marketer magazine and is a graduate of the Harrington School of Communication and Media at the University of Rhode Island. Reach him at infinitypartnersglobal.com or dhanover@red7media.com.