J. Bryan Bennett

J. Bryan Bennett (Bryan) was born and raised in Chicago, Illinois. He is a predictive analytics subject matter expert, predictive analytics course writer, and adjunct professor for Northwestern University’s School of Professional Studies. He is responsible for the development and teaching of online and classroom predictive analytics courses for international and domestic markets. Additionally, he teaches marketing analytics, business analytics, leadership, healthcare marketing, and consumer behavior courses at the graduate and undergraduate levels for other universities.

Bryan is also the Executive Director for the Healthcare Center of Excellence (healthcarecoe.org) where he researches and consults on transformation issues for healthcare organizations. He is the author of the “Data Stewardship” chapter for the book ADAPTIVE Health Management Information Management and a blogger for the HIMSS Future Care website on Big Data and technology transformation issues.

As a consultant, Bryan performed the analysis that led to the introduction of Rogaine for Women and created the organization design for Microsoft’s first internal global analytics group. He has over 30 years of experience helping companies, such as Chase, BellSouth, Conseco Insurance, and State Farm Insurance, implement analytics-based customer relationship marketing solutions. His work has been recognized by Gartner and he has a whitepaper published in Capco’s Journal of Financial Transformation.

Bryan has a Master’s of Business Administration from the Northwestern University Kellogg School of Management and a Bachelor’s degree from Butler University. He is a Certified Lean Six Sigma Green Belt, Certified Data Scientist, Certified Public Accountant and Certified Adjunct Faculty Educator.

He resides in the Chicago area and is the proud father of 2 teenagers, both of whom have their own writing projects. In addition to teaching and consulting, he loves writing science fiction, golfing, and college basketball.