Jason and Taylor are both alumni of Arizona State University, where they originally met. They fell in the love with the university, particularly it's rich history and traditions. A Mountain holds many fond memories for both of them: lighting the A during homecoming, whitewashing it freshman year, and watching fireworks go off above it after an ASU touchdown. ASU represents such a special place in their hearts that they just wanted to find a way to share that love with their daughters Emerson (2 years) and Campbell (6 months). Protectors of the A was born and they only hope that the kids in your life (including the kids at heart) enjoy it as much as their own!