Frederic Dimanche, Ph.D., is Director of the School of Hospitality and Tourism Management at Ryerson University, Toronto, Canada. Frederic has worked on tourism and hospitality management for over 30 years in Canada, France, the USA and beyond. He has published tourism-related research articles and has co-authored one book (in French) on hospitality management and another (in English) on tourism in Russia. He has contributed as a guest lecturer or as a consultant to universities, private companies, and national or regional tourism organizations in various countries in Europe, Asia, and the Americas. He is a past President of the Travel and Tourism Research Association Europe and a member of the International Academy for the Study of Tourism.